Learn how to understand and (positively) influence the emotions your customers feel.

In this workshop, presented by SusaGroup, you will engage in a hands-on ‘design for emotion’ experience.

The "Get Emo©ional!" workshop facilitates a shift from an implicit to an explicit, structured and manageable perspective on consumer emotions.

Through a mix of practical examples & group activities, you will learn:

Why it makes sense to consider consumer emotions
How emotions are elicited
What tools you can best use to measure emotions
How you can generate concepts with an intended emotional effect