Learn how to understand and (positively) influence the emotions your customers feel.


In this workshop, presented by SusaGroup, you will engage in a hands-on ‘design for emotion’ experience.

The "Get Emo©ional!" workshop facilitates a shift from an implicit to an explicit, structured and manageable perspective on consumer emotions.

Through a mix of practical examples & group activities, you will learn:

  • Why it makes sense to consider consumer emotions
  • How emotions are elicited
  • What tools you can best use to measure emotions
  • How you can generate concepts with an intended emotional effect

Interested in gaining a competitive advantage? Then Get Emo©ional!